Testimonials – The Key to Boosting Sales

Testimonies play an important role in advertising – particularly for small companies.

Testimonials Yes, massive companies with well known names do not need to stress about it, but little firms can use recommendations and online reputation as amazing tools to build credibility.

Think about it…how else are we able to gain better credibility than by making a bunch of happy shoppers telling all their friends about their experience!

Let’s take a look at some ways we will make recommendations a good part of our promotional programs.

Collect Them – It’d be nice if shoppers just wrote out superb testimonies all alone, walked into your business and slapped them on the counter. Yes, that would be too easy … it just doesn’t occur that way. So what you have to do is concentrate on your daily talks with purchasers. Set up a file of the positive comments you hear – both in real life and on the telephone.

Fish for compliments – Send your clients an e-mail or postcard that asks them what they think about your product or service.

You will be pleased at the positive comments that are out there just waiting to be netted! Mix it Up Different things appeal to different folks.

Yes, it’s different strokes for different folks. If you’d like to catch the awareness of a diverse audience, use a selection of recommendations. You will be demonstrating a range of benefits that your business generates while putting different ‘flavors’ out to draw in a large range of client tastes. Get Definitive. I liked this product a lot…is a pleasant many thanks, but tells nothing at all to the readers you are attempting to capture.

Yes, you would like to be a little fastidious about the recommendations you use. Select testimonies that are specific…I used your product for two weeks and now I am acne free…or I used your weight management product for thirty days and I am five kilos lighter and feel great again…Yeah you would like to pick testimonies that may incentivise the readers to pick up the telephone or get in to the store!

Identify Clients Giving the Recommendation – How does one feel when you see your name blasted across a paper announcement or across an internet page? Yes, many of us puff up a little bit…you know, the ego thing. Your clients will be very happy to let you use their name and comments as an element of your promotion campaign and will most likely be very pleased to show it off to friends and family.

Do not forget that when you’re gathering authorisation the town, state, and occupation of the shopper adds interest. Hey, businesses like to end up in print as much as an individual…a bit of free advertising, right?

If you sell to a business include their recommendation in your adverts together with the kind of industry and location or anything more that might be interesting to your fans. Testimonies Should Stand Out After you have gone through all the effort to gather recommendations, you may as well make them shine.

My Online Reviews is a website designed to capture feedback and testimonials for your business and broadcast them to the world. Great testimonials are like pure gold for marketing your business.

Studies have shown that testimonies can turbo-charge sales by as much as 250%! Testimonials actually are worth their weight in gold!